SanDisk appoints Empa as UAE distributor
Partnership to enhance product availability in UAE channel
SanDisk Corporation, a manufacturer of flash memory storage solutions, has signed a distribution agreement with Empa Middle East to increase flash memory growth in the region.
Under the accord, Empa will provide the UAE channel with the vendor's flash memory products. The vendor says the agreement comes at a time when demand for smartphones, tablets and ultra-thin notebooks is on the rise in the region and is fuelling the growth of flash memory.
"This relationship will further strengthen our position in the UAE storage market," said Sreedhar Sreekumar, SanDisk's regional sales manager, Middle East & Africa. "Empa will primarily focus on the reseller channel in the UAE. Our relationship with Empa reinforces our objective to expand our product visibility and is a significant development in the channel."
"This collaboration is one more step toward Empa's commitment to offering the best products and solutions to our channel partners," said Nicholas Argyrides, managing director of EMPA Middle East. "It also falls under our multilateral vision of excelling in mobility, security and storage, with SanDisk technologies fully satisfying all three focus verticals. We thank the SanDisk team for putting their trust in Empa Middle East."