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Brocade appoints KSA boss

Cherif Sleiman to take over as Saudi country manager

Sleiman: Saudi is an exciting market as it is stable and has one of the highest GDP growth figures in the world.
Sleiman: Saudi is an exciting market as it is stable and has one of the highest GDP growth figures in the world.

Network solutions provider Brocade today announced the appointment of networking industry veteran Dr Cherif Sleiman to the position of country manager, Saudi Arabia.

Sleiman will be responsible for expanding Brocade's customer base and capitalising on the emergence of key industry focuses such as cloud computing, data centre virtualisation and software-defined networking.

According to Business Monitor International's Saudi Arabia Information Technology Report for Q2 2013, IT spending in the kingdom is forecast to increase by 6.6% to SAR15.3bn ($4.08bn) in 2013.

Sleiman has more than 20 years of sales, technical and business experience in the global ICT sector. Prior to joining Brocade, he held key executive roles including chief operating officer and chief technology officer at Core Communications, a software and IT services company focused on cloud based business services and Web and mobile apps. He spent more than six years at Cisco in various leadership positions, the last being senior director, where he led the enterprise business for Middle East and Africa. He also managed strategy, R&D for Nortel Networks in his role as CTO, Enterprise Business Unit.

"We are very pleased to have an industry veteran like Dr Sleiman leading our company's efforts in Saudi," said Sufian Dweik, regional director, MEMA at Brocade Communications.

"The kingdom is the largest IT market in the Middle East and is of strategic importance to Brocade as large enterprises and telecom service providers look to overhaul their networking infrastructure and implement the latest technologies. Looking at Dr Sleiman's track record, we are confident that under his leadership our company will be able to rapidly increase its footprint and market share in Saudi and cement Brocade's position as the industry's leading provider of data centre networking solutions."

"Saudi is an exciting market as it is stable, self-sustaining and has one of the highest GDP growth figures in the world, largely due to progressive government initiatives in areas of education, healthcare, security and information technology," said Sleiman.

"We intend aligning our company strategy with the Saudi government's vision and we believe that this will drive growth. We will focus primarily on growing our data centre business where we have a strong advantage of being one of only two companies with technologies across all four areas: application networking, virtualisation, infrastructure and storage.

"The other two focus areas will be service provider business and campus networking where Brocade leads the market with innovative products and solutions. We already have great customer references and are currently deploying our solutions in several government agencies, telecom operators and a leading national bank.

"Service providers and enterprises in Saudi find Brocade's proposition of ‘simplifying and flattening' the network very attractive compared to the complex network architecture of incumbent vendors.  Our company's unique innovations in the areas of data centre Ethernet fabric, software-defined networking and 100GbE are also resonating strongly with customers."