Dubai's Burj al Arab introduces gold iPads
Bespoke tablets will be given to guests upon check-in at luxury hotel
Dubai's Burj al Arab, the sail-shaped iconic building often dubbed ‘a seven-star luxury hotel' has unveiled 24-carat gold iPads for use by its in-house guests.
Operators Jumeirah Group confirmed the 24-carat gold iPads, designed specifically for Burj Al Arab and engraved with the hotel's logo, will be offered to every guest upon check-in.
Guests can use the devices as a "virtual concierge" and, at the touch of the button, access information about the hotel's services.
"Our exclusive Burj Al Arab 24-carat gold iPads epitomise Jumeirah's philosophy of ‘stay different' and further enhance our guests' experience during their stay," said Heinrich Morio, Burj Al Arab's general manager.
"We have also recently introduced iMacs inside all our suites to ensure that we offer thoroughly modern guest experiences and keep up with hospitality industry trends."
It is not the first iPad-related promotion the hotel has carried out, in October 2012 it premiered a 24-carat rose gold iPad as part of its Pinking Burj Al Arab campaign in support of Breast Cancer Awareness Month.
The gold iPads will also be available for purchase at Burj Al Arab's bespoke boutique, alongside a gold iPad mini, gold iPhone 5 and gold BlackBerry Q10.