Huawei targets premium segment with Ascend range
P2, Mate launched in Middle East; to hit UAE shelves by June
Huawei Device, the consumer electronics division of China based manufacturer Huawei Technology, has unveiled its latest series of Ascend smartphones for the Middle East market at an event in Dubai, UAE.
Huawei launched two handsets at the event: the Ascend P2, which the manufacturer claims to be the world's fastest 4G LTE smartphone, and the Ascend Mate, the world's largest smartphone at 6.1-inches of screen.
The devices were first previewed in February at this year's Mobile World Congress and Consumer Electronics Show in Barcelona, Spain. Yesterday evening both handsets were launched in the Middle East at the Armani Hotel, Burj Khalifa. Both smartphones are set to be on retail shelves across the Middle East by June.
"We first launched the product name of Ascend just over a year ago, and have since introduced a series of flagship products offering the perfect combination of elegance and power," said Jiao Jian, president, Huawei Device Middle East.
"Today we are further strengthening that brand promise in the Middle East under our ‘Make it Possible' platform. Both the Ascend P2 and the Ascend Mate reflect that commitment and our belief that there's no need to compromise when desiring the perfect smartphone."
The Ascend P2, touted as the world's fastest 4G LTE smartphone, features a 1.5 GHz quad-core processor and is compatible with LTE Category 4, designed to provide an ultrafast Web experience with download speeds of up to 150 Mbps.
The P2 runs on the Android 4.1 operating system and comes with Huawei's own Emotion 1.5 user interface (UI). It is powered by a 2420 mAh battery and is said to be capable of downloading HD movies in minutes.
The Ascend Mate boasts a screen-to-body ratio of 73%, the highest in the industry, according to Huawei. The 6.1-inch high-definition LCD screen has a resolution of 1280 x 720, with a ‘Magic Touch' feature designed to enhance screen responsiveness. The Mate is also designed to fit comfortably in a single hand, measuring 9.9mm thin at its narrowest part.
"Based on more than two decades of success in the information and communications field, and with our own channel expertise, unparalleled R&D capabilities, and strategic partnerships with leading telecom operators, Huawei is today transforming to a leading consumer brand worldwide," said Ashraf Fawakherji, vice president of Huawei Device Middle East.
"Having traditionally been known as a B2B brand in the Middle East, we are of course still establishing new relationships with the public, and are encouraged by the growth we have already achieved in an incredibly short period of time."
The Ascend P2 and Ascend Mate will cost AED1799 and AED1599 respectively and will be available at all major retail outlets.