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EMC Syncplicity adds policy-driven hybrid cloud

Also folds in support for ViPR, VNX

EMC made the Syncplicity announcement at EMC World 2013.
EMC made the Syncplicity announcement at EMC World 2013.

At EMC World 2013, EMC Corp announced "increased storage flexibility and control" for EMC Syncplicity enterprise file sync and sharing solution.

Available in the second half of 2013, EMC Syncplicity policy-driven hybrid cloud is designed to allow customers to utilise both private and public clouds simultaneously, automatically optimise storage utilisation and performance, and adhere to security and regulatory compliance requirements based on user and content types.

According to EMC, Syncplicity will expand its supported storage options by providing native support for EMC VNX storage. It is also said to utilise EMC ViPR software-defined storage to give users "even greater flexibility in their choice of storage solutions".

File sync and sharing gives end users an easy way to access their files across all their devices and share with colleagues inside and outside the firewall. However, not all content is created equal, and enterprises require different cloud deployment models to optimise costs and performance while still adhering to strict security and compliance requirements.

"Today, Syncplicity offers unprecedented storage deployment options by allowing organisations to choose a private cloud deployment through EMC Isilon Scale-out NAS or EMC Atmos object-based storage, or a public cloud option to store user files and version history and sync them across all their devices," EMC said in an emailed statement.

Syncplicity's aim is to provide a policy-driven hybrid cloud, which gives IT departments the ability to set rules that automate how different content within the enterprise should be handled. As part of the file sync and sharing process non-sensitive documents might be stored in a public cloud to optimise costs while regulated content that is distributed from systems like EMC Documentum, or files with data residency requirements, might go to on premise storage solutions in specific data centres. Other files like large videos that are part of a global marketing launch or CAD diagrams from engineering might need to be geographically distributed on premise to optimise performance.


EMC argues that the policy-driven hybrid cloud approach is critical because enterprises need a way to utilise different cloud deployment models to optimise storage utilisation based on the file security and user requirements. At the same time, users should be able to work with their files as easily as they use consumer applications, without being exposed to the underlying storage approach deployed by IT.

EMC VNX will be added as a Syncplicity on-premise storage option in the second half of this year.

"EMC VNX support gives customers a simple, efficient, and powerful storage platform for on-premise, private cloud deployments and can be easily configured to utilise existing storage capacity," EMC explained.

Support for EMC VNX complements EMC Syncplicity's existing support for EMC Isilon, the Scale-Out NAS solution, and EMC Atmos' object-storage solution, and supports EMC Syncplicity's strategy of "providing choice and flexibility for users on both their approach to cloud deployment, and use of differing storage solutions based on overall storage solution requirements".

EMC said Syncplicity will be the first file sync and sharing solution to utilise software-defined storage from the company's ViPR platform. Support for ViPR is aimed at allowing Syncplicity to support hybrid cloud deployments while decoupling the development effort of the policy engine from the access methods and features of each individual storage solution. ViPR suppor will also eliminate the need to certify with new storage layers and provide a consistent set of features (for example, geo-replication) across multiple storage solutions, even if the native storage solution does not support that feature.

"We believe 100% of our enterprise customers will want to deploy file sync and sharing in a hybrid cloud, combining both public and private cloud deployment options," said Jeetu Patel, EMC VP and general manager, EMC Syncplicity business unit.

"Syncplicity's policy-driven approach will support this ‘mixed mode' approach and allow IT to set policies for how these deployments are utilised based on user and content types. Our vision is that users should be able to work with files securely, and in a ‘frictionless' way that is as easy as popular consumer apps, unencumbered by where IT decides those files should be controlled and managed."