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Jabra and Logicom partner for the Middle East

Distributor to target users of Cisco collaboration solutions

Jabra and Logicom partner for the Middle East
Hanna says Jabra will benefit from Logicom's market knowledge and robust channel.

Jabra, a manufacturer of hands-free audio solutions, has awarded distribution rights to Logicom Dubai, a regional VAD  to supply its products in the Middle East IT channel.

Under the accord, Logicom will cover all the markets in the Middle East and focus on accelerating adoption of Jabra's technology among users of Cisco collaboration solutions.

"We believe in combining Jabra's industry-leading products and Logicom's vast knowledge and robust channel base that will bring our brand closer to the channel partners and end-customers," said Hanny Hanna, regional manager at Jabra Business Solutions, Middle East Africa and Turkey. "Together we are 'unbeatable' in offering the best sales support to channel partners and end customers."

"Jabra is a strong brand, which directly supports our current portfolio, accelerates and facilitates business in our channel," said Demetris Demetriou, general manager at Logicom Dubai. "There is a lot to be achieved in the Middle East market and we believe we have the best set-up to achieve strong growth together with Jabra."

Jabra recently announced the launch of new audio devices developed in conjunction with Cisco namely the Jabra Speak 450 and Jabra Handset 450.

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