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Adobe halts packaged software development

Graphics software vendor urges partners to embrace the cloud

Wadhwani says Creative Cloud has been a runaway success since its launch over a year ago.
Wadhwani says Creative Cloud has been a runaway success since its launch over a year ago.

Adobe Systems is discontinuing the boxed version of its flagship Creative Suite application set and will only continue developing its cloud-based Creative Cloud applications.

The announcement, which was made at the recently held Adobe MAX conference in the USA, will also see the company focus more creative software development efforts on its Creative Cloud offering going forward.

The graphics software maker says while Adobe Creative Suite 6 products will continue to be supported and available for purchase, the company has no plans for future releases of packaged Creative Suite or other CS products.

This is a major shift in Adobe's push for channel partners to embrace the Cloud and how it will resell its offerings moving forward, given that it has 20,000 partners worldwide that sell its packaged version of its flagship Creative Suite application set.

Adobe says partners globally will play "an absolutely critical role" in helping customers migrate to Creative Cloud.

Details about partners that are already helping customers to migrate to Creative Cloud are still unclear in the Middle East and North Africa (MENA) region, although Adobe has reiterated that it is counting on them to help customers make that move.

According to the vendor, focusing development on Creative Cloud will not only accelerate the rate at which Adobe can innovate but also broaden the type of innovation the company can offer the creative community worldwide.

"We launched Creative Cloud a year ago and it has been a runaway success," said David Wadhwani, senior vice president and general manager, Digital Media at Adobe Systems. "By focusing our energy - and our talented engineers - on Creative Cloud, we're able to put innovation in our members' hands at a much faster pace."

Wadhwani said: "Creative Cloud brings together everything you need to create your best work. We're delivering incredible new versions of our desktop tools, services that take publishing content to the next level and we're making it easier than ever for creatives to collaborate and share their work worldwide."

Wadhwani said Creative Cloud is a destination that champions inspiring work and builds lasting connections within a vibrant global creative community.

At the launch of Creative Cloud in October 2011, Adobe stated that its Creative Cloud lets users download and install Creative Suite 6 for a significantly lower price than the traditional licence. The company said users can sign up for the Creative Cloud membership for $49.99 per month. In contrast, the boxed version of Creative Suite Master Collection costs $2,599.

Adobe also announced that with membership in Creative Cloud, users can download and install 14 Adobe Creative Suite 6 applications, including Adobe Photoshop CS6, Adobe InDesign CS6, Adobe Illustrator CS6, and Adobe Dreamweaver CS6.