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Logicom expands HP product portfolio

Distributor extends alliance with HP to include printers

Logicom expands HP product portfolio
The deal cements an already stronger alliance with Logicom, says Ziade.

Regional ICT distributor, Logicom Dubai has expanded its existing HP Personal Systems agreement to include Printing. Logicom Dubai already has the rights to distribute HP commercial desktops, notebooks and workstations in UAE, Bahrain, Kuwait, Oman, Qatar, Yemen and Iraq.

Logicom is now authorised to distribute HP inkjet printing solutions, laser enterprise solutions and large format printers through their extensive network of partners in both the traditional and corporate channel across the UAE, GCC and Iraq.

Logicom says it will also be looking to expand their presence in the retail market with the addition of the HP printing product portfolio.

Sajith Raj, regional distribution manager, said: "The addition of HP printing solutions to Logicom's product portfolio complements our offerings to resellers. Our biggest strength has always been channel breadth and a diversified regional reseller base which caters to different verticals of the industry. We have accepted the challenge to make HP printing a success within our current HP array and are confident we will make this happen."

Logicom will work with HP to create awareness and develop their network of partners through channel develop and engagement initiatives, knowledge share and training programmes.

"Through this further expansion of HP's already close working partnership with Logicom Dubai, we are able to extend the reach of our printing offering further than before, bringing the innovation and technology HP is known for to a wider range of key partners and customers, said Salim Ziade, general manager, Printing and Personal Systems, Middle East.

According to the distributor, the addition of HP printing solutions to Logicom's product portfolio forms part of Logicom's strategy for 2013 that will see the distributor grow its product offering and reach across the region.

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