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Canon Middle East signs deals worth AED7m

Agreements struck on first day of Gulf Print & Pack 2013

Canon Middle East signs deals worth AED7m
Canon considers the deals, such as the one with AST (pictured) to be evidence of the enduring strength of the print industry.

Canon Middle East announced this week that it signed seven deals worth AED7m on the first day of the biennial Gulf Print & Pack show at the Dubai World Trade Centre, which closed on Thursday.

The deals represent sales of the imaging specialist's range of imagePRESS and imageRUNNER digital and colour printers.

Some of the major deals include the sale of the imagePRESS C6010 to AST, a UAE-based digital print service provider, and the imagePRESS C1+ to El Ajou, Canon's distributor for KSA.

Three major deals secured by Image Systems, Canon's partner in Lebanon included the sale of a range of products including imageRUNNER Advance 8285, imagePRESS 1110, Oce VP 110, imageRUNNER Advance 8105 and imageRUNNER Advance C9280 to commercial establishments such as Audi Bank, Grand Lycee Franco-Libanais and Doculand. Deals for various units of the imagePRESS range were also signed by clients and distributors including Inpap from UAE, DigiPro from Egypt and El Ajou from KSA.

"Canon's largest presence at the premier event for the print industry in the Middle East and North Africa highlights its leading position in the region," said Hendrik Verbrugghe, marketing director, Canon Middle East.

"We anticipate an increasing demand this year for our products and solutions as business conditions continue to improve. The market has remained attractive as businesses still rely heavily on digital print communications to reach out to their target audience."

With its largest-ever presence at Gulf Print & Pack 2013, a regional event dedicated to the printing, graphics and packaging industry, Canon Middle East took the opportunity to affirm its belief that the print industry is "still going strong and is set to grow even stronger", again citing its recently commissioned study that 97% of organisations in the Middle East and Africa still consider professionally-printed materials to be "important to their business".

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