Canon makes grab for Jordan projector business
Partners with Ketab Technologies for education sector focus
United Electronics Co, Canon Middle East’s exclusive distributor in Jordan, and Ketab Technologies have signed a deal to provide solutions through the new range of LV Advance and Ultra Short throw projectors targeting the educational sector in the kingdom.
Following the extension of a strategic partnership announcement signed last year, Canon expects the latest contract to strengthen its foothold in the Jordanian educational sector.
“Through our partnership with Ketab Technologies, we have grown and made an impact with the kingdom’s thriving educational community. We still see a lot of potential in the education market for the ultra short throw [UST] range as it can be a handy tool for engaging students within the learning environment. The LV-8235UST and Ketab interactive boards continue to be a winning combination without compromising on the output, offering cost-effective solutions for educational institutions,” said Hendrik Verbrugghe, marketing director, Canon Middle East.
Canon Ketab Technologies was drawn to the LV Advance range and LV-8235 UST because of its compatibility with interactive whiteboards, popular in the education sector. The device also incorporates a colour-correct function, which is designed to reproduce natural colours, even when projecting onto a coloured surface or blackboard. In addition, a high contrast ratio of 2000:1 also allows the device to produce deep blacks and vivid images, according to Canon.
“Jordan’s education sector is evolving with the latest technologies and educational aid being demanded by the education supplies segment,” said Kamal Haddad, B2C sales manager, United Electronics Co.
“The UST multimedia projectors deliver exciting new capabilities to the diverse and dynamic presentation market, especially within the education sector. The Canon LV range segmented into advanced, medium and standard offers high connectivity and great value for money, making it the ideal choice for educational institutions. With this strategic extension of our partnership, we are reaffirming our commitment to the educational supplies business in Jordan.”