Nokia expands Lumia range at MWC
Finnish handset maker unveils new smartphones and budget handsets in Barcelona
Today at Mobile World Congress, Nokia added four new devices to its Lumia range of smartphones, while its HERE location suite becomes available for non-Nokia phones in the Windows Phone ecosystem.
The Finnish handset maker also announced new developer partnerships that use Nokia imaging, location and entertainment technologies to deliver exclusive apps.
"The momentum behind Nokia is gathering pace," said Stephen Elop, president and chief executive officer of Nokia. "The launches today reflect our commitment to broadening our devices and services portfolio to meet the demands of people and businesses around the globe."
"By offering better experiences at a more affordable price we are reinventing the battle for affordable mobile devices, and Nokia has the building blocks to win."
The Lumia 720 delivers a "high-end camera performance at a mid-range price point", according to Nokia. A large f/1.9 aperture and exclusive Carl Zeiss optics are designed to deliver bright, clear pictures day and night, while the HD-quality, wide-angle front-facing camera enables self-portraits and video calling. The 720 comes with the latest Lumia features, including Nokia Music, the HERE location suite, and the option to add wireless charging with a snap-on wireless charging cover.
The 720 comes in five colors, with an estimated starting price of EUR249 (AED1,200) before taxes and subsidies. Rollout is planned to start in Hong Kong, Vietnam and Singapore in Q1 2013, before continuing into broader markets in Q2, including China as well as key markets in Europe, Asia, Africa and India.
The Lumia 520 is the budget model from Nokia's Windows Phone 8 smartphone range. The Finnish firm claimed it "delivers experiences normally only found in high-end smartphones, such as the same digital camera lenses found on the flagship Nokia Lumia 920, Nokia Music for free music out of the box and even offline, and the HERE location suite. A four-inch super sensitive touch-screen makes for a more responsive and immersive content experience than can usually be found at this price".
The Nokia Lumia 520 comes in five colors, with an estimated starting price of EUR139 (AED680), before taxes and subsidies. Roll-out is planned to begin in Q1 2013 in Hong Kong and Vietnam, before expanding broadly in Q2 to markets in Europe, Asia - including China and India - Latin America and Africa.
Nokia also announced that following the launch of the Nokia Lumia 920T by China Mobile last year, the world's biggest mobile operator would bring the Nokia Lumia 720 and the Nokia Lumia 520 to China.
Nokia also unveiled the Nokia 105 and the Nokia 301, mobile phones with "Lumia experiences", such as budget Internet and email access, and camera functionality adapted from Lumia smartphones.
Check out our image gallery of the new handsets.
The Nokia 105 features a bright colour screen and features such as FM radio, multiple alarm clocks, speaking clock, pillowed key pad and a flashlight. Its battery life of up to 35 days aims the handset squarely at those seeking a back-up device.
The Nokia 105 is available in black and cyan for a recommended price of EUR15 (AED70). It is planned to start rolling out in Q1 2013 and is expected to be gradually expanded to in China, Egypt, India, Indonesia, Nigeria, Russia, Vietnam and other markets in Africa, Middle East, Asia-Pacific and Europe.
The Nokia 301 has a 3.5G Internet connection and Nokia Xpress Browser preloaded for up to 90% more data efficiency, according to Nokia. It is Nokia's budget device for video streaming capabilities and also comes with new smart camera features, adapted from the digital camera lenses on the Nokia Lumia smartphones.
The Nokia 301 is available in cyan, black, magenta, yellow and white, for a recommended price of EUR65 (AED315). It is planned to start rolling out in Q2 2013 and is expected to be available in more than 120 countries in Africa, Asia-Pacific, Europe, India, Middle East and Latin America.
Nokia also announced that while HERE, its new location, will continue on the Lumia range, HERE Maps, HERE Drive and HERE Transit would become available for non-Nokia Windows Phone smartphones in selected markets.
The new HERE Maps comes with the integration of LiveSight, Nokia's set of augmented-reality technologies. LiveSight uses "sight" as a way to discover and navigate the world, recognising what people see through their phone's camera and layering that view with relevant, place-based information. LiveSight also powers Place Tag, a new digital lens introduced for Lumia today. Combining Nokia's location and imaging technologies, Place Tag adds location stamps to photos with relevant information about pictured places.
Nokia also announced that with more than 130 000 applications now available on Windows Phone, it is opening up its APIs in imaging, location and music to encourage developers to build apps for the Lumia range. New apps from Burton, GoPro and FourSquare are already available, while Nokia announced a new co-operation with Dreamworks Animations SKG.