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HTC launches the One

Range of technologies brought onboard including live content updates

HTC launches the One
The HTC One has a 4.7-inch, Full HD (1080p) screen and features the latest Android Jelly Bean OS.

Mobile handset builder HTC today announced its new flagship smartphone, the HTC One. Crafted with a zero-gap aluminium unibody, the HTC One introduces HTC BlinkFeed, HTC Zoe and HTC BoomSound, key new HTC Sense technologies for its smartphone range.

"People today immerse themselves in a constant stream of updates, news and information. Although smartphones are one of the main ways we stay in touch with the people and information we care about, conventional designs have failed to keep pace with how people are actually using them," said Peter Chou, CEO of HTC Corporation.

"A new, exciting approach to the smartphone is needed and with the new HTC One, we have re-imagined the mobile experience from the ground up to reflect this new reality."

At the centre of the new HTC One is HTC BlinkFeed. BlinkFeed transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos. BlinkFeed is designed to aggregate the freshest content from the most relevant sources and display it all in one place, without the need to jump between multiple applications and websites.

HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from media companies such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters and many others.

The HTC UltraPixel Camera uses HTC Zoe, which enables capture of high-res photos that come to life in three-second snippets.  These Zoes, photos and videos are then displayed as a motion gallery of memories.  It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with a variety of cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.

HTC developed a custom camera that includes an f/2.0 aperture lens and a sensor with UltraPixels that HTC claims gather 300% more light than traditional smartphone camera sensors. 

"This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos," HTC said.

In addition, a self-portrait or video is just a tap away with an ultra-wide angle front-facing camera that supports 1080p video capture. Multi-axis optical image stabilisation for the rear camera also helps to smooth out video footage whether stationary or on the move. HTC UltraPixel camera adds many other features and effects such as enhanced 360-degree panorama, time sequencing and object removal.

HTC BoomSound introduces front-facing stereo speakers with a dedicated amplifier and a full-HD display.

HDR recording uses advanced dual microphones and audio processing to capture sound and HTC Sense Voice boosts the call volume and quality in noisy environments.

HTC Sense TV transforms the new HTC One into an interactive programme guide and remote control for most TVs, set-top boxes and receivers, using the cloud.

Wrapped in a zero-gap aluminium unibody and sporting a 4.7-inch, Full HD (1080p) screen, the HTC One features the latest Android Jelly Bean operating system and LTE network technology.

Available in silver and black, the display also resists scratches and reduces glare, whilst offering 468ppi resolution. The HTC One will be available globally through more than 185 mobile operators and major retailers in more than 80 regions and countries beginning in March.

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