Canon unveils new IXUS and PowerShot A-series
Automatic features aimed at casual user market
Canon Middle East announced this week it has added four new models to its compact camera range. The new IXUS 140 launches alongside the PowerShot A3500 IS, PowerShot A2600 and PowerShot A1400. Designed to make it simple to capture stills and HD movies, each new model offers its own range of automatic features.
All new models are powered by Canon imaging technologies such as DIGIC 4 image processing that combines with high resolution 16.0 megapixel sensors to deliver instant, detailed, colour-rich images.
The 28mm wide-angle Canon lenses allow users to capture more of a scene, allowing for group shots or wide landscapes. The new PowerShot models offer a 5x optical zoom, while the new IXUS 140 packs an 8x optical zoom. Canon's ZoomPlus technology also digitally extends each zoom's reach to up to double that of the optical zoom.
The IXUS 140 and PowerShot A3500 IS include Canon's optical Image Stabilizer technology featuring Intelligent IS, which detects the style of camera shake and automatically selects the most suitable camera settings from six different modes to combat it. Digital IS mode, featured on the PowerShot A2600 and PowerShot A1400, automatically detects any camera or subject motion, and when required adjusts the camera's ISO, shutter speed, or even shoots multiple images, to capture crisp and clear images.
The new IXUS 140 and the PowerShot A3500 IS are part of Canon's expanded range of Wi-Fi enabled cameras. Using Canon's free CameraWindow application, users can wirelessly connect and transfer images or movies to both iOS and Android smartphones or tablets, or upload directly to social networks such as Facebook. Additionally, Wi-Fi connectivity, combined with CANON iMAGE GATEWAY, offers the freedom to share or back up images directly from the camera to the cloud. Offering 10GB of personal storage capacity, CANON iMAGE GATEWAY is an online facility for storing and sharing photos and video. Users can also automatically transfer their shots to a computer, as well as wirelessly print images from the camera on compatible printers including Canon SELPHY and PIXMA models, so photos can be printed and displayed almost immediately after capture.
Photo locations can also be recorded and tagged on the IXUS 140 and PowerShot A3500 IS using the GPS via mobile function. Using the Canon CameraWindow app, users can wirelessly sync the camera to their smartphone's GPS. At the end of each day, Wi-Fi can be activated to pair the captured images on the camera with the location data recorded from the smartphone.
Each new camera can instantly switch to capturing HD movies in 720p quality, for large-screen playback, with a press of the dedicated Movie Record Button. In addition, users can avail of point-and-shoot functionality with Smart Auto, or add a twist to shots with Creative Filters.
The IXUS 140 is geared towards style-conscious users looking for a pocketable camera and comes in grey, silver, red and pink. It includes a 3-inch PureColor II G LCD screen for social viewing.
The new collection of PowerShot A-series cameras offers a range aimed at a variety of budgets. The PowerShot A3500 IS and PowerShot A2600 come with aluminium front finishes available in a choice of four colours. The PowerShot A3500 IS and PowerShot A2600 feature a 3-inch display, while the PowerShot A1400 features a 2.7-inch screen for image review. The PowerShot A1400 also features an optical viewfinder.
All new models feature a new Eco mode, which is designed to conserve battery life. Eco mode automatically shuts off some of the camera's features, including the LCD display when in standby.