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Etisalat to leverage LinkedIn recruitment tools

Operator launches drive to strengthen employer brand

Etisalat to leverage LinkedIn recruitment tools
Abdulaziz Al Sawaleh, right, chief human resources officer, Etisalat Group and Ali Matar, head, MENA, LinkedIn Talent Solutions.

UAE telecoms operator Etisalat today announced an agreement with professional networking service LinkedIn, to enhance the telco's recruitment process in the region.

LinkedIn has more than 200m members worldwide including over 5m registered MENA-based professionals. Etisalat, which has operations spanning 15 markets in the Middle East, Africa and Asia, plans to use LinkedIn's Talent Solutions to position itself as an employer of choice in its operating space and beyond. LinkedIn's key product Recruiter is designed to help poach passive candidates (those not actively seeking work) by a combination of search and collaboration tools.

"The telecoms business is driven as much by people as it is advances in technology," said Abdulaziz Al Sawaleh, chief human resources officer, Etisalat Group.

"Having the best team is the difference between being a follower and a leader. As the Etisalat Group continues to expand, and as the telecoms industry becomes increasingly competitive, we need to promote the opportunities that are available in our company and grow our reputation as the employer of choice. LinkedIn gives us one-click access to a skilled member base, at scale and will provide an opportunity to engage with a global talent pool."

With over 80% of LinkedIn's member base being passive candidates, a strong employer brand is considered critical to attracting the right talent. LinkedIn launched its Talent Brand Index as a metric that allows customers to benchmark and ultimately elevate their employer brand.

According to LinkedIn data, a strong employer brand reduces cost per hire by up to 50%. Some 83% of global recruiting leaders say employer branding is a critical driver of their ability to hire top talent. LinkedIn's career pages allow businesses to differentiate their business with video, banners and employee spotlights.

Ali Matar, director, Talent Solutions at LinkedIn Middle East said, "We are excited to work with Etisalat to help them transform their recruitment strategy.  LinkedIn's Talent Solutions including optimised Career Pages, Work with Us Ads, and Recruiter are uniquely placed to help organisations find and retain the best talent by matching the right talent with the right opportunity."

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