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Optimus expands data centre offerings with Avayo

Agreement covers range of comms products across MEA and beyond

Optimus expands data centre offerings with Avayo
Kaul: Avayo helps enhance our data centre infrastructure offerings.

IT and telecoms VAD Optimus Technology and Telecommunications today announced it has signed a distribution agreement with communications equipment manufacturer Avayo Electronics. As per the agreement, Optimus will promote and distribute Avayo's range of products through its channel network across Middle East, Africa, Pakistan and Afghanistan.

"We are happy to sign Avayo as it is a reputed vendor, whose products complement our existing portfolio," said Meera Kaul, managing director, Optimus Technology & Telecommunications.

"This partnership is very important for us as Avayo helps enhance our data centre infrastructure offerings. Avayo's products are a value-add to our data centre offering within the MEA market and complement our existing solutions within this space thus enabling us to provide a comprehensive and complete solution to our partners and customers. We look forward to working closely with the Avayo team to help grow their business and market share in this region."

As Avayo's value-added distributor, Optimus will help create and establish the vendor's channel network and conduct focused development activities such as training and consultancy to enable it to sell Avayo's solutions. 

The distributor will also invest in marketing activities to increase Avayo's brand visibility in the region. Optimus said it plans to position Avayo as a "solution of choice" to complement data centre requirements and will bundle it with complementary offerings from vendors such as Opti-UPS, Netgear, Acer and NetIQ to enhance its market share. The company will train partners in service delivery through its training arm, Optimus Academy.

"We were looking for distributors, who could help increase our footprint in the Middle East and Africa region as these are very important markets for us," Ashok Kumar, sales manager MEA,  Avayo Electronics.

"After evaluating a number of distributors, we found that Optimus would be a perfect partner for Avayo in the region given their expertise in value-added distribution and delivering superior customer service. Optimus also has the required market knowledge, expertise and an extensive channel network to help our growth strategy for this region. We are confident that our partnership with Optimus will increase Avayo's footprint and business significantly," Mr. concludes on a high note.

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