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Lenovo appoints new GM for the Gulf

Mohammed Hilili joins Lenovo to continue regional growth strategy

Lenovo appoints new GM for the Gulf
Mohammed Hilili has over a decade of experience in the Middle East.

Lenovo has appointed Mohammed Hilili as its new general manager for the Gulf region.

Hilili will be responsible for growing Lenovo's operations across the region, including enterprise and consumer business and channel development. He will also focus on talent development and capacity building.

He joins the number two PC vendor from rival Acer, where he was most recently country manager for Saudi Arabia and Egypt.

Oliver Ebel, executive director and general manager, Lenovo Middle East and Africa, commented: "Our continued growth in the region is a result of our clear strategy, strong team and dedication to becoming the leading PC maker in the region. Our global ‘Protect & Attack' strategy is proving highly effective in MEA and we believe Mohammed Hilili is the right calibre and has extensive expertise to help us drive our market share and our PC+ strategy to the next level. We are delighted to welcome Mohammed to the team."

On his new role, Mohammed Hilili, said: "I am excited to be joining the world's fastest growing PC Company in one of the most dynamic regions. Lenovo is renowned for product innovation and its commitment to its customers. Lenovo's business model is about opening new opportunities for consumers and businesses as we enter the PC+ era.

"Lenovo's growth in the Gulf region has surpassed all expectations and has outpaced the market. This is a clear indication of the company's successful business model and strong standing. We see more opportunities for further growth as we introduce our new innovations in the Gulf region this year. We also see strong demand for our technologies in the education, oil and gas and banking sectors across the Gulf," added Hilili.

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