Home / Ericsson appoints new GCC & Pakistan chief

Ericsson appoints new GCC & Pakistan chief

Twenty-year company veteran Victoria Strand to oversee regional growth

Ericsson appoints new GCC & Pakistan chief
Strand: I hope to tap into my industry experience to support the Ericsson Middle East unit.

Ericsson today announced the appointment, effective as of 1 January, of Victoria Strand as head of its GCC and Pakistan Unit, part of the Ericsson Middle East Region.

In her new role, Strand will be responsible for handling the company's customer relations, further developing the skill level of employees and focusing on business growth. Based in Ericsson's Dubai office, Strand will oversee the telecom giant's operations in the UAE, Bahrain, Kuwait, Oman, Qatar, Yemen and Pakistan.

"Victoria has been an integral part of the Ericsson organisation for over 20 years," said Anders Lindblad, president of Ericsson Middle East.

"We're very happy to have Victoria on board in the region and we are confident that she will utilise her unique experience and expertise to continue to expand our presence in the region, and ensure that our customers' demands for the latest communication technology are met." 

Strand, who is a Mechanical Engineering and Business Administration graduate of the University of Linkoping in Sweden, began her career at Ericsson in 1989 in Sweden as an area sales manager for the Soviet Union. Since then she has held several positions within the company in areas such as project management, product management, technical sales support, HR and communications.

Strand's time at Ericsson has also allowed her to work in several roles across the globe, including being based in the Netherlands in the mid 1990s.

"I am very excited to begin contributing to the business here in the GCC and Pakistan," said Strand. "I hope to tap into my industry experience to support the Ericsson Middle East unit in achieving its business and growth goals moving forward."

Follow us to get the most comprehensive technology news in UAE delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.