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RapidBlue launches mobile app for retail analytics

Footfall, dwell time, loyalty, window conversion stats delivered in real time

Rapid blue says the app ends the need for proprietary hardware to capture retail stats.
Rapid blue says the app ends the need for proprietary hardware to capture retail stats.

Finnish analytics specialist RapidBlue Solutions Oy, today launched a mobile application to enable offline retail store analytics on mobile devices.

The Mobile Retail Store Analytics solution allows retail store owners and managers to start collecting data and receiving Google Analytics-style information directly on their own mobile devices, without the need to use any additional in-store hardware.

RapidBlue is calling the patent-pending technology employed in the application "a breakthrough in the space of offline retail analytics, completely removing the need to use in-store hardware in order to collect and receive data about shopper behaviour".

The analytics employed in the app presents information such as number of visitors, dwell time and visiting loyalty as well as window conversion rate in real time, all on the shopkeeper's own mobile device.

"Until today, offline retail store analytics has been produced by using data collected by in-store hardware, either proprietary or, for instance, existing Wi-Fi hardware," said RapidBlue COO Sampo Parkkinen.

"Using hardware to produce analytics always encompasses a cost of provision. Due to this cost, certain limitations as to who can actually use offline retail store analytics have been present in the market. Our Mobile Retail Store Analytics changes that. By enabling retail store owners to simply download an application to receive store visitor analytics, we open up the entire tail-end retail market, for which any type of hardware solution is not an alternative."

All of the analytics presented through the Mobile Retail Store Analytics is computed on the handset itself, so after downloading the application, the shop owner requires no online access to receive analytics data.

The application is currently available for the iPhone, iPad and Android devices.