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Oracle targets ME SMEs with cloud applications

Oracle expands local sales force to push Software-as-a-Service to SMEs

Oracle targets ME SMEs with cloud applications
Di Ianni said that Oracle is targeting the SME sector with its SaaS offerings.

Oracle is building out it sales force to promote Software-as-a-Service (SaaS) to SMEs in the Middle East.

Speaking ahead of Oracle CloudWorld Dubai, Alfonso Di Ianni, senior vice president of the Eastern Central Europe, Middle East, and Africa (ECEMEA) regions for Oracle, said that the company is investing in its Oracle Direct operations for the Gulf, with the opening of a new centre and the hiring of 40-50 sales agents. Oracle Direct will sell a range of applications to SMEs via telephone,

The SaaS offerings will include financials, HR and human capital management applications, sales & CRM offerings and customer support offerings, along with development platforms. Oracle has also just announced the global launch of Infrastructure-as-a-Service.

Di Ianni said that applications would be hosted in Oracle's own cloud data centres, but that if customers wanted a local, private cloud implementation they could implement on their own premises.

The Oracle IaaS which was announced to today is intended to enable organisations to deploy fully integrated Engineered Systems, including Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud, Oracle SPARC SuperCluster, Oracle Exalytics In-Memory Machine and Oracle Sun ZFS Storage Appliance in their data centres behind their firewall, for a monthly fee. The service will enable the user to access Oracle Engineered Systems, with Oracle Platinum Services and Oracle PlatinumPlus Services, along with Capacity on Demand, so that customers can add or remove capacity to match their workloads.

Customers can also choose to manage the systems themselves or optionally add Oracle Managed Cloud Services for fully managed cloud and application services.

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