Harman House bullish about sales jump during DSF
Consumer electronics retailer targets 45% sales increase during DSF 2013
Consumer electronics retailer Harman Middle East, has expressed confidence of achieving a 45% climb in sales at this year's edition of the Dubai Shopping Festival (DSF), which will run until February 3, 2013.
According to the retailer, the forecast is attributed to the increasing demand for consumer electronics across the region. The projection complements Harman Middle East's recent pronouncement that it is on track to achieve its target revenue of $400 million for the fiscal year 2013.
Industry analysts have pointed out that one important factor that will help drive retail growth is the pick-up in tourists visiting the UAE, bringing in an increased spending on consumer electronic goods. In addition, product innovation and competitive price cuts have also been identified as key drivers for audio visual (AV) spending, said industry pundits.
At this year's DSF 2013, customers visiting ‘harman house' stores will have the opportunity to redeem between 10 to 40% of the purchase value on any AV product in the store while also receive exciting gifts.
"We are excited about our participation in DSF 2013, which is being positioned as the largest and best yet. Moreover, we are seeing that the buying trend is still on the high and this year we are offering some unbeatable offers on products like flat screens & Smart TV's, home theatre systems, docking stations and headphones," said Amit Malani, president, Harman Middle East. "We are currently witnessing a positive change in the consumer electronics segment and DSF 2013 will surely prove to be rewarding consumers seeking products that showcase quality, connectivity, performance, speed and the convenience to suit their lifestyles."