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Samsung unveils Windows 8 Smart PC range

Samsung ATIV products deliver hybrid form-factor to UAE market

Samsung unveils Windows 8 Smart PC range
D'Souza: ATIV provides users with limitless options for creation on the go.

Samsung Electronics Co today announced the availability of its new Windows 8-powered ATIV Smart PC and ATIV Smart PC Pro in the UAE.

The new ATIV Smart PCs are hybrid devices that can transform from a traditional notebook PC to a tablet at the click of a button.

With the introduction of Microsoft's Windows 8 operating system, Samsung introduces "ATIV", the new brand for its Windows-based devices and a reverse spelling of the Latin word "vita", meaning "life".

"ATIV represents Samsung's commitment to contribute to a new mobile environment by providing users with limitless options for creation on the go," said Denzil D'Souza, business head for notebooks, Samsung Gulf Electronics.

"The ATIV Smart PC line-up leverages our leadership in design and technology and introduces an unrivalled computing experience. The devices truly represent a new era of powerful mobile computing that will empower users to work and create freely anywhere."

The 11.6-inch Samsung ATIV Smart PC and ATIV Smart PC Pro are Samsung's latest set of smart devices, compatible with both Windows 7 and 8 operating systems. The PCs feature a detachable keyboard-docking system that allows users to switch quickly between a clamshell notebook PC and a tablet PC.

"An advanced 10-finger multi-touch screen provides a technological leap in interactivity, surpassing the traditional two-finger touch features," Samsung said. The touch interface allows pinch-zoom, rotation of images and page scroll. 


In addition, the ATIV Smart PC and ATIV Smart PC Pro are equipped with Samsung's S Pen, delivering "real writing and drawing experiences for maximum productivity, both at the desk and on-the-go".

"Just like using a pen or pencil, the WACOM digitiser pen, with its 1024-level pressure sensitivity, is capable of meeting the demands of professionals and consumers alike," Samsung said.

"The pre-loaded S Note application accompanies the S Pen to make writing and drawing as simple and intuitive as possible. In addition, the S Camera on the ATIV Smart PCs fully exploits the performance of integrated front and rear cameras. While the ATIV Smart PC is powered with an 8M rear camera with flash and 2M front facing camera, the ATIV Smart PC Pro is powered with a 5M rear camera and 2M front facing camera."

The S Player delivers playback of images and videos in any format, according to Samsung. This content is presented with Samsung's SuperBright 11.6-inch Full HD LCD display, producing "the most vivid colors and sharpness with 400nit [candela per square metre] brightness".

The ATIV Smart PC and ATIV Smart PC Pro are only 9.9mm and 11.9mm thick respectively.  While the ATIV Smart PC Pro's Intel Core i5 processor is designed to handle both demanding professional use and daily multimedia consumption, the ATIV Smart PC's Intel Atom Z2760 processor is said to be a solid match for everyday productivity tasks.

The two devices feature USB 2.0 (Smart PC), USB 3.0 (Smart PC Pro), mHDMI, miniSD and two extra USB 2.0 ports on the keyboard. The ATIV Smart PC has a battery life of up to 13.5 hours, whereas the ATIV Smart PC Pro runs up to eight hours, according to Samsung.

The ATIV Smart PC and ATIV SMART PC Pro are now available across major outlets in the UAE and will retail at AED 2,999 and AED 4,499 respectively.

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