Vox Spectrum, Almasa Value partner for GCC
Value-added distributor to resell Plantronics headsets in GCC region
Vox Spectrum, an international group of telecom companies and the master distributor of Plantronics headsets in the region, has appointed Almasa Value Distribution as its value-added reseller (VAR) of Plantronics headsets in the GCC region.
Under the accord, Almasa Value Distribution will generate demand for and build logistics to supply Plantronics' products, including wireless headsets, through its channels in the GCC, including Saudi Arabia.
According to Vox Spectrum, Almasa Value Distribution was chosen as a partner to address the rising enterprise market demand for unified communications (UC) solutions across the region, including voice communications and collaboration.
"Vox Spectrum has identified the growth in demand for Plantronics UC solutions around the region, but needed a partner with the relevant expertise and market reach to address these opportunities. With Almasa's focus on the UC sector and knowledge of the needs of the Middle East's market, we have found the ideal conduit for Plantronics to reach our target base of regional resellers and end-users," said Manoj Gopinath, COO, Vox Spectrum Ltd. "We look forward to working in close alliance with Almasa, to strengthen the Plantronics brand through joint marketing activities and to meet the Middle East's increase in UC market needs."
Roger El-Tawil, executive director, Almasa Value Distribution, said: "Plantronics has technology which is vital to the growth of UC in the Middle East and Almasa is delighted to add these elements to the solutions we provide to our regional channel community. We understand that innovative wireless headsets are becoming more and more popular because they assist in enhancing productivity and simplifying connectivity."
El-Tawil said by bundling Plantronics headsets with our range of UC products, Almasa is delivering competitive advantage to channel partners and ultimately to the wider regional market.