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Mitsumi signs as WD distributor for Africa

Vendor expands presence in growing African storage market

Mitsumi signs as WD distributor for Africa
Africa's storage market, while rapidly growing, is still under served, says Saifuddin.

WD, a Western Digital company, has appointed Nairobi-based Mitsumi Distribution as its new distributor for Africa. Mitsumi Distribution is WD's first Africa-focused distribution partner.

The deal cements and further strengthens and extends WD's global footprint by specifically catering to the rising demand from Africa's growing storage market.

WD states that enterprise and home users will have better availability of the comprehensive range of storage, networking and entertainment solutions.

"Africa's storage market, while rapidly growing, is still underserved. This presents immense long term growth opportunities to WD," said Khwaja Saifuddin, senior sales director India, Middle East, Africa and Turkey, WD. "Mitsumi Distribution was appointed to focus specifically on the Central, East and West African regions in countries such as Kenya, Nigeria, Ghana, Ethiopia, Congo, Algeria, Tanzania and Uganda. We partnered with Mitsumi owing to its healthy regional reach and strong in-country presence, as well as its wide customer base."

Mitesh Shah, managing director of Mitsumi Distribution added: "Strengthening our product portfolio is one of our key focus areas for 2013, so we are very excited to be working with a world renowned brand like WD. The partnership will help us diversify the product portfolio to our partners as we can better equip them to cater to the growing storage demands in Africa. Since Mitsumi has domain expertise and a pan-Africa footprint, we are confident the relationship with WD will be fruitful."

Mitsumi Distribution is one of Africa's leading IT distributors operating in 19 countries on the continent.

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