WD enhances partner benefits with revamped myWD
Improved online partner programme offers points-based rewards
Storage and components solutions mainstay Western Digital, has launched myWD, its expanded online partner loyalty initiative for system integrators, solution providers and resellers in the region.
According to WD, the programme features points-based rewards, more communication and marketing tools, and extra benefits and promotions for channel members.
The vendor states the new myWD programme will be used as a communication tool, where resellers learn about product updates and access WD marketing materials as well as offer expanded functionalities and benefits for resellers and solution providers.
The company says the benefits include: a points system, where members earn points based on purchases of WD product from authorised distributors, which can later be used toward a cash refund; exclusive promotions, events and opportunities for members; extensive access to marketing materials and assistance from WD, including the capability to order product literature and learn about WD drives with WD University; and the ability for resellers to track the last three months of transactions.
In addition, WD says the myWD programme is personalised for partners into tiers based on purchasing levels. Partners can build loyalty over long periods of time and with increased loyalty can move up to higher tiers, which provide increased benefits.
"The myWD program has been updated to boost the benefits and marketing support offered to partners. At WD we value our partners and the program will enable us to further grow our relationships with them. myWD gives us the ability to increase our interaction with customers and help them to identify the precise WD products for their specific business needs," said Khwaja Saifuddin, senior sales director India, Middle East, Africa and Turkey at WD.