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EMC enhances cloud partner programme

EMC amends partner program to improve roll out of cloud services

EMC enhances cloud partner programme
EMC has enhanced its Velocity partner program for cloud.

EMC has announced enhancements to its partner programme for cloud service provision.

The improvements are meant to help service providers to serve customers, and to reward partners.

Improvements include greater tier differentiation between partners to reflect the maturity of their services and easier transition for Velocity Solution Provider resellers to become Velocity Service Provider program, to transform their business models to being providers of EMC-powered cloud services.

Partner qualification has also been modified, additional process automation has been added to create repeatable and scalable processes to more efficiently grow partners' cloud businesses and cross-program communications initiatives have been introduced to create synergies between EMC Velocity Solution Provider and Velocity Service Provider partners.

Michelle De Hertogh, senior director, Global Alliances and Service Provider Marketing, EMC Corporation commented: "EMC Velocity Service Providers play a crucial role in delivering the value of hybrid cloud computing for our customers and EMC is committed to enabling market leading, trusted and proven service providers for this role. EMC continues to devote resources across the company to help enable the success of our service provider partners to ensure our customers realize the benefits of IT delivered as a service."

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