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Obama victory post smashes Twitter records

‘Four more years’ tweet averages 10,000 responses a minute in first half hour

Obama victory post smashes Twitter records
Obama's "Four more years" tweet became the most retweeted post in Twitter history.

Barack Obama's tweet that read "Four more years" and was accompanied by a photo of the re-elected president embracing his wife Michelle, became the most retweeted post in Twitter history, garnering almost 300,000 responses in 30 minutes, according to The Atlantic news site.

Obama's simple phrase shrugged off previous record-holders such as Justin Bieber, Green Bay Packers offensive linesman TJ Lang and boxer Floyd Mayweather.

Obama and his campaign advisors have used social media extensively in an effort to capture the hearts and minds of the American electorate, since his first unlikely victory in the 2008 Iowa Democratic Caucus.

Another victory tweet from Obama, saying, "This happened because of you. Thank you" was another hit. It gained nearly 170,000 retweets in 40 minutes.

But in the spirit of democracy there is always another voice. Donald Trump, a short-lived republican candidate during the primaries, tweeted from @realDonaldTrump: "Let's fight like hell and stop this great and disgusting injustice! The world is laughing at us."

Twitter announced that there were more than 31 million election-related tweets on election night, making it "the most tweeted about event in US political history", according to Twitter spokeswoman Rachael Horwitz. In the six-hour period before midnight EST, there were more than 23 million tweets. Horwitz said the previous record was 10 million, during the first presidential debate on 3 October .

"Twitter brought people closer to almost every aspect of the election this year," Horwitz said. "From breaking news, to sharing the experience of watching the debates, to interacting directly with the candidates, Twitter became a kind of nationwide caucus."

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