Twitter signs Connect Ads for Middle East
Connect Ads to sell Twitter advertising products in the region
Twitter has appointed Connect Ads as its sales representative for Egypt, Kuwait, Saudi Arabia and the UAE.
Under the agreement, Connect Ads will offer Twitter's Promoted Products suite of advertising products to marketers in the region.
"MENA is one of Twitter's fastest-growing regions, and we are seeing significant interest from marketers there who want to use our Promoted Products to build their businesses and connect with consumers," said Shailesh Rao, Twitter's vice president of international revenue. "Working with Connect Ads gives Twitter a strong partner with a footprint throughout the region and proven digital capabilities enabling us to scale and educate the markets as we introduce Twitter's Promoted Products. This is the next step in expanding Twitter's international presence, building on top of our recent launch in Latin America earlier this year."
"Together, we will offer advertisers new and relevant opportunities to engage the MENA region audiences and drive value for brands and consumers. The growth of social media in the MENA region is among the highest in the world, and Twitter is one of the most recognized and utilized platforms in our region," said Mohamed El Mehairy, managing director of Connect Ads. "We are excited to be Twitter's sales representatives and to consolidate our partnership through bringing our experience in introducing digital companies in the MENA market to our new partner."