Home / / Brocade enhances APN programme

Brocade enhances APN programme

Vendor streamlines channel programme to align with partners’ changing business models

Brocade enhances APN programme
Channel partners want networking solutions that provide differentiation and help them build professional services revenues, says McGrath.

Brocade has enhanced its Alliance Partner Network (APN) to provide an easy-to-navigate programme that accelerates time to revenue. The networking solutions vendor says the initiative is part of a wider plan to align channel partners' evolving business models to changing customer demands.

The networking solutions vendor says by delivering focused resources and aggressive competitive incentives, Brocade is helping partners to deliver on their business strategies, enhance their brand and build technical expertise in various domains.

According to Brocade, the new resources include an online partner portal that centralises the management of all resources and assets, an online configuration tool, online pre-sales training and new marketing and sales asset development resources. In addition, Brocade says it has streamlined the point-of-sale processes, and will be increasing rebate caps and incentives on IP networking sales focused on driving new customer growth.

"Channel organisations want networking solutions that provide differentiation and help them build their professional services revenues quickly and easily. Brocade is delivering this through Brocade Ethernet fabrics, he effortless network vision for campus solutions and Brocade Network Subscription," said Regan McGrath, VP, Worldwide Channel Sales and Marketing at Brocade. "With this wide range of innovative networking solutions and easy-to-use online tools, we are giving our partners the assets and support they need to build their brand, drive sales and ultimately accelerate their revenue growth."

The APN programme has three levels of membership namely Select, Premier and Elite, and a distribution category. It offers partners qualified leads, sales support and technical education in addition to a wide range of self-service marketing tools, enablement portals and, training and education programmes targeted at helping partners develop and tailor their business models to their particular needs. 


Follow us to get the most comprehensive IT business news delivered fresh from our social media accounts on Facebook, Twitter, Youtube, and listen to our Weekly Podcast. Click here to sign up for our weekly newsletter on curated technology news in the Middle East and Worldwide.