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Computerlinks partners up with Exinda

Deal involves WAN optimisation delivery across Middle East

Andrews says Computerlinks will be adding more vendor brands.
Andrews says Computerlinks will be adding more vendor brands.

Computerlinks, a value added distributor (VAD) with presence in the Middle East and Asia Pacific, has signed a distribution agreement with, Exinda. According to Computerlinks, the new deal with Exinda comes at a time when the company has outlined a plan that will see it expand its product offerings and extend its market reach into new markets.

The new distribution partnership covers the Middle East region and will see Computerlinks, supply the regional channel with Exinda’s WAN optimisation solutions. In addition, Computerlinks will provide support for Exinda’s WAN optimisation solutions to partners across the Middle East.

John Andrews, director, marketing, Computerlinks MEA & APAC, says the company is delighted to have partnered with Exinda as this partnership builds on the comprehensive portfolio that the company has in its stable. Andrews explained that the alliance cements Computerlinks’ quest to continue providing the best-of-breed IT offerings and is part of a wider strategy by the company to expand its operations.

Andrews says Computerlinks has strong expertise in security VAD, but is diversifying its offering to market by embracing networking reporting tools, IPv6 solutions and WAN Optimisation offerings.

Aside from broadening its portfolio offerings, Computerlinks has revealed that it is also extending its business into new markets across the Middle East and APAC region.

“We have embarked on an expansion strategy and recently opened three offices in Mumbai, Bangalore and New Delhi. Our expansion into the Indian market is testimony that we want to help all our vendor partners to expand their reach in new markets,” he says.

Andrews added that the company is also looking to enhance its channel training initiatives in the region and has already started to roll out training and certification programmes to partners across the Middle East. “We are the authorised F5, RSA and Websense. We will be adding more vendor partners to the training and certification programme,” he said.

Computerlinks is showcasing its complete range of security and networking solutions.