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Emerson Network Power inks MENA deal with Mindware

Alliance with Mindware will help SMBs in the MENA region

Mindware is committed to partnering with with the world's best known brands, says Gay.
Mindware is committed to partnering with with the world's best known brands, says Gay.

Emerson Network Power, a subsidiary of Emerson, has signed a distribution agreement with regional distributor Mindware for the Middle East and North Africa (MENA) region.

Under the accord, Mindware will deliver Emerson Network Power's single-phase uninterruptible power systems (UPS), power distribution units (PDU), racks and accessories, coupled with an unprecedented level of specialist consultancy and after-sales support across the region.

Emerson Network Power says after three decades in the Middle East and Africa (MEA) region, it is leveraging its strength in emerging markets to address the needs of the SMB segment by expanding the channel base. The vendor states that the alliance with Mindware bolsters its capability to deliver world-class critical infrastructure products and solutions to the region's fast-growing SMB sector.

Pierre Havenga, managing director, Emerson Network Power Systems MENA, said: "In our three decades in the region, we have built up strong partnerships and can proudly say that we are a major player in the medium and large data centre infrastructure market. The next step is to address the SMB market through the IT channel and there is no better way to do so than through a partner like Mindware. The addition of Mindware to our established partner network will contribute towards achieving our year-on-year double-digit growth in the region."

"Economic diversification is fuelling growth in sectors from oil and gas to manufacturing, finance, transportation, communications and healthcare across the MENA belt," said Mario Gay, general manager, Mindware. "Typically, these are businesses that cannot compromise on mission critical infrastructure to underpin their operations. At Mindware we are committed to partnering with the world's best-known brands to offer a one-stop-shop for world-class innovation coupled with the essential value-added consultancy and support services. Our collaboration with Emerson Network Power is a strategic addition to our portfolio, taking our business into the field of critical infrastructure and enabling us to offer exactly the right solutions for these customers."

This alliance, states Mindware also adds another leading technology supplier to its portfolio of solutions. Training and support will be a vital component of the partnership, so that resellers are equipped to ensure SMBs benefit from the technology and meet their evolving infrastructure needs, says Mindware.