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Switch to Google for now: Cook

Apple chief suggests rival products while developers iron out Apple Maps

Apple-ology: Cook says users can switch to a rival offering such as Google or Nokia maps.
Apple-ology: Cook says users can switch to a rival offering such as Google or Nokia maps.

Apple Inc CEO Tim Cook has issued a letter of apology to iPhone 5 users for the shortcomings of the proprietary mapping software that replaced Google Maps in the much-slated iOS 6, even suggesting a switch to rival products.

Admitting that Apple had "fallen short" on expectations, Cook wrote: "We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."

Upon release of iOS 6, users blogged of malfunctioning WiFi and a dearth of surprises, but it was the mapping tool that inspired the majority of online outbursts.

Having enlisted the help of three separate mapping companies for development of the app, Apple delivered a finished product that, according to irked consumers, showed landmarks in the wrong place, had lower resolution than Google's popular alternative and made a mess of public transport directions.

Cook went further in his statement by suggesting iOS 6 users switch to an alternative product while Apple made the improvements, listing, among others, Google Maps.

"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their Web app," he wrote.

Apple abandoned the Google Maps software for its own venture when licensing talks between the two companies broke down. Eric Schmitt, Chairman of Google said last week that it was "their call" in reference to Apple's decision to go it alone. But, he said "It would have been better if they had kept ours."

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