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ZTE takes vertical approach

MEA accounts for 20% of company's overseas revenue

ZTE takes vertical approach
Xu Ming, ZTE.

As the telecommunication industry booms, Middle East and Africa (MEA) countries have witnessed the fastest growth of mobile telecommunication globally. ZTE takes the top spot among Chinese enterprises running business in the MEA market. To date, the oversea business of ZTE has accounted for more than 60% of its total business revenue, 20% of which comes from business in the MEA market. In 2011, ZTE yielded an overwhelming breakthrough in the MEA market, with the sales revenue growing by 20% year-on-year to reach 18 billion RMB. This makes the MEA market one of the most critical strategic markets of ZTE.

In recent years, the surge of ICT convergence and the rise of cloud computing bring us closer to a brand-new digitalised world. The next decade will witness the rapid development of information society. In order to seize vast opportunities presented by the new era, countries are speeding up the development of government and enterprise information technology (IT) to improve government efficiency and boost the enterprise business.

“By virtue of its in-depth understanding of customer needs and constant innovation, ZTE has simultaneously obtained the core technology of the information and communication technology (ICT) as well as an abundance of professional technologies, industrial experience, and superior human resources,” says Xu Ming says chief solution marketing officer, government & enterprise business dept. “In the new era of ICT convergence, ZTE will provide MEA customers with ICT convergence solutions for use in various applications, including government departments, oil industry, power industry, and transportation industry to help customers tackle new situations and challenges and seize opportunities brought by the new era.”

Countries in the current world are transiting from the “e” to the “U” society, that is, the stage of a ubiquitous network society (UNS). To build a “U” society has escalated into a national information strategy. As an expert on government and enterprise business solutions, customer-centric ZTE has been untiringly adjusting itself in an effort to meet the ever-changing customer needs. As a result of years of meticulous work, ZTE gains an in-depth analysis and understanding of the needs of government and enterprise sectors and takes the lead to: propose U-Highway, U-Government, U-Safety, and other family of solutions dedicated to establishing high-speed, highly-reliable, and quick-responding interactive information systems for government and enterprise sectors; improve the government efficiency and create a secure society environment and boost the enterprise business, convert the enterprise information network into tangible business value, and help customers constantly benefit from the information development and transformation.

From 2009 to 2011, the sales revenue that ZTE earned from government and enterprise sectors doubled itself year after year, which was far faster than the growth rate of other industries alike. To date, ZTE U-series solutions have been widely deployed in over 40 countries including China, Chile, Rumania, Egypt, Malaysia, Mauritius, Ghana, Nigeria, Sierra Leone, Senegal, etc. These network solutions have brought obvious economic and social benefits to the countries and local people.

The business concept that ZTE sticks to in MEA region is to strive for building itself into a leading supplier on new-generation ICT convergence solutions and assisting government departments, enterprises, local operators, and higher education institutions to: help MEA countries achieve real capability improvement; provide pragmatic and reliable technology transfer; become trustworthy partners for the benefit of the countries and the people in MEA region.

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