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Local Media helps promote SMBs

Company will present its virtual business addressing system for the UAE

Local Media helps promote SMBs
Thomas: Local Media helps SMBs build an online presence

Local Media, offering online and directory listings and a one-stop shop for business search and media services, is exhibiting at GITEX TECHNOLOGY WEEK for the first time in 2012. The company will present its virtual business addressing system for the UAE called GRL, which forms part of its online business search service. The site is fully enabled for mobile and connected to major social media networks and the company is working on new service enhancements, upgrades and applications.

Local Search, the business search arm of Local Media, is powered by Informap and incorporates a business locator based on an interactive digital map of the UAE, made available exclusively to Local Search under an agreement with Informap.

Almost every single building and company registered in the UAE and its freezones has been assigned a unique 6-digit number (GRL – Geo Reference Locator) with the details of areas, streets and building names posted on a detailed digital map of the UAE.

Andrew Thomas, Managing Director of Local Media, says: “GITEX 2012 represents a fantastic opportunity to showcase our unique products and services to the UAE and wider GCC markets, where we are focusing on the local SMB sector.

“Research clearly shows that these companies struggle with the challenge of building an effective web presence and often don’t have any links to social media, which is increasingly essential for any small-medium business. We believe that the GRL Number will become an essential element of every business address for companies in the UAE, just like a telephone number.”

Local Media will demonstrate the virtual addressing system at GITEX. Any UAE company can find its office building GRL simply by going online at www.localsearch.ae and searching the company in the online directory and then viewing the precise location on the adjacent map.

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