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VMware introduces Socialcast

Integration engine to connect users, apps, systems and data

VMware introduces Socialcast
Integration engine enable systems to become actors in the activity stream: VMware.

Virtualisation and cloud infrastructure providers VMware, Inc today announced the availability of its Socialcast Integration Engine, an integration toolset to enable use of social technology through enterprise networks.

The Socialcast Integration Engine combines Socialcast Reach Version 3, the new Community App Manager and an API suite to enable systems to become actors in the activity stream.

"Most people are looking at enterprise social adoption upside-down," said Chuck Dietrich, VP and general manager of social applications, VMware.

"The primary goal of adding social to your enterprise is to drive business value, which starts with connecting people and should quickly extend to enhancing your mission-critical business processes. This means social can't be a parallel process, to realise the full value of enterprise social it needs to permeate the organisation and integrate with key systems where business information lives."

With the Socialcast Integration Engine, people and systems can now connect using a natural and user-friendly interface that brings the benefits of social collaboration to business systems such as customer relationship management (CRM), inventory management and HR applications. By enabling systems in the social stream, information is shared and can be acted upon by both employees and other systems.

According to an April report by Gartner, 79% of enterprise companies have custom-built applications as part of their application portfolio. For 37% of these companies custom-developed applications make up most or all of their applications.

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