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HP to underpin cloud at GITEX

Hardware giant will push enabling technologies, host Channel Awards ceremony

HP to underpin cloud at GITEX
HP helps customers reduce IT costs and improve service levels: Shihabi.

HP has announced its participation at GITEX Technology Week 2012, where it will demonstrate solutions that enable organisations to streamline operations while delivering improved service. As diamond sponsor of the GITEX Cloud Confex, HP is demonstrating its support for the development of cloud-based technology. HP will be delivering the keynote speech at the conference.

"Cloud Computing is an extraordinary opportunity for businesses in MEA to achieve levels of operational efficiency that were previously unthinkable," said Eyad Shihabi, managing director, HP Middle East. "This is empowerment on a massive scale, and it will enable countless operational improvements and innovations.

"As we scale up our operations, and expand our portfolio and services, we can derive great benefit from continued participation in events like GITEX TECHNOLOGY WEEK. Cloud Confex is unmatched in its scope in the region, and is an important showcase to demonstrate how businesses are moving quickly to adopt cloud computing and take advantage of both its efficiency and agility."

HP will again host its GITEX HP Channel Awards ceremony, an annual event that recognises partners' achievements, which will be held at Atlantis The Palm. The awards see more than 20 channel partners evaluated across 13 categories covering all areas of HP's business in the region, including the enterprise and consumer segments. These categories recognise retailers, distributors, and resellers for their efforts, in addition to honoring individuals who have shown their dedication to HP.

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