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GITEX remains MEASA’s flagship ICT event

Tech expo connects 3,500 suppliers from 144 countries

GITEX remains MEASA’s flagship ICT event
The international standing of GITEX continues to grow.

GITEX Technology Week continues to go from strength to strength and is set to have an even greater international impact this year, further boosting the brand as one of the world's largest and most influential Information and Communication Technology (ICT) events.

Under the theme ‘Where Technology Means Business' GITEX Technology Week 2012 runs from October 14-18, 2012 at Dubai World Trade Centre.

GITEX connects more than 138,000 industry professionals and over 3,500 suppliers from 144 countries across five continents, making it one of the world's top three ICT exhibitions. And its reputation is set to grow further still as the Middle East, Africa and South East Asia (MEASA) region continues to use cutting-edge technology as the catalyst for increasingly rapid, era-defining developments. This year, over 80% of leading ICT brands will be present at GITEX, with C-level executives in attendance representing multi-million dollar ICT budgets.

"The Middle East, Africa and South East Asia region is evolving with breathtaking pace, and so too is GITEX Technology Week 2012. As the organisers of the region's premier ICT event, it is our job to stay ahead of the curve and provide the right platform for the latest innovations to flourish and take root," says Trixee Loh, Senior Vice President at Dubai World Trade Centre, the organiser of GITEX.

"GITEX is proud to operate as a leader for exciting change, and this year we are once again enhancing our scope, including putting the most powerful spotlight yet on SMEs and on emerging markets such as Africa, as well as refining our ability to not only showcase technology trends, but also to help lead its influential integration across crucial vertical sectors," said Loh.

Sam Alkharrat, Managing Director of SAP Middle East & North Africa, a market leader in enterprise application software, says: "SAP is investing an additional spend of US $450 million over the next four years into the Middle East and North Africa region to expand our regional presence, build value-based customer relationships, enhance our eco-system channel capacity, up-skill local talent and strengthen the localisation of our solutions. GITEX is a timely and powerful showcase for us to elaborate on these plans and vividly demonstrate how we can help businesses and organisations run better through transformational innovations in fields such as analytics, in-memory technology, the cloud and mobility."

Aymen Smaoui, General Manager for the Dubai-based UAE branch of Chinese telecommunications giant ZTE, says: "As a leading global provider of telecommunications equipment and network solutions, ZTE is delighted to be making its GITEX debut. The Middle East and Africa region is a key part of our business ambitions moving forward, and we are looking forward to highlighting our extensive portfolio of innovative products and business solutions, as well learning about pertinent local trends and connecting with key players and decision makers."

Among the new additions set to make a mark this year is the SME Zone, which underscores the importance of small and medium  businesses and start-ups in shaping the MEA technology industry. GITEX's SME Zone is a lucrative conduit for SME ICT businesses from the Middle East, Africa and South Asia, to engage with a high concentration of influential investors. Further indicative of GITEX's vast global reach is the introduction of an International Zone, a brand new platform dedicated to giving more than 40 specific country groups the chance to present their most innovative technology products and seek profitable cross-border sales and collaboration.

Africa in Focus is one of the most prominent new highlights this year, serving to amplify the importance of the continent's burgeoning economic potential. GITEX TECHNOLOGY WEEK 2011 witnessed a 20% increase in visitors from Africa, and there is a growing interest among technology companies in the continent to expand business across the borders and utilise GITEX as their platform for growth.

Excitement is also building around the Middle East co-location of the International Telecommunication Union (ITU) Telecom World 2012, a leading platform for high-level networking, strategic debate and knowledge sharing for the global ICT community, which will take place for the first time in Dubai alongside GITEX TECHNOLOGY WEEK. ITU Telecom World 2012 is organised by the International Telecommunication Union, the United Nation's specialised agency for ICT.

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