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BenQ launches the G1 digital camera

The G1 camera has a 14MP CMOS sensor that can achieve twice the light transmission rate and reduce image noise by 50%

Manish Bakshi, MD, BenQ Middle East, Africa and Turkey at the launch of the G1 digital camera.
Manish Bakshi, MD, BenQ Middle East, Africa and Turkey at the launch of the G1 digital camera.

BenQ has unveiled the G1, the brand's slimmest f1.8 swivel-screen camera.

The manufacturer says that the camera is perfect for amateur and professional photographers alike. It has four different intelligent technologies that can capture pictures during the day and the night, using its swivel-screen.

"BenQ is making continuous advancements in optical technology and we are proud to introduce to the region our G1 digital camera, the slimmest f1.8 bright lens swivel-screen camera in the world," Manish Bakshi, MD, BenQ Middle East, Africa and Turkey, said.

"Everyone at BenQ who worked on G1 showed great devotion to providing our customers a total imaging solution, and have equipped this camera with an abundance of functions and features. The G1 camera offers an array of choices for our customers' photography needs, without compromising on quality."

The camera's lens has been constructed from seven lens elements in six different groups including an aspherical lens that improves focus and maintains image integrity by correcting visual aberrations and minimising illumination loss. The f1.8 lens also increases visual clarity in low light conditions.

The G1 camera has a 14MP CMOS sensor that can achieve twice the light transmission rate and reduce image noise by 50%. It also has a dual core DSP that can deliver full HD videos and continuous shot photographs. The G1 can shoot 1080p footage with stereo audio, and also features a slow motion mode that can capture 120fps at 640x480 and 60fps at HD 720p. There is also a fast-motion mode that speeds up the action by recording Full HD 1080p at 15fps.

There is a 3-inch, 920k-pixel swivel-screen that delivers sharper, clearer pictures due to its high resolution and high contrast capabilities, including wide viewing angle, high sensitivity and high brightness for better playback viewing.

BenQ has over 30 digital camera models available in the UAE. The new G1 comes in classic black and pearl white, and is available in the UAE and across the Middle East through BenQ Channel Partners and leading retail stores like Sharaf DG, Emax, Jackys, Hyper Panda and Eros Group

 


Channel business

Speaking further with Bakshi regarding how the company is faring and the local channel, he said: "The best growth we have seen is in projectors, cameras and TVs sector. Monitor growth has been quite still, because of the emergence of tablets and use of notebooks, as well as other factors.

"We have seen very good growth across all categories of projectors. We have won lots of tenders in Saudi Arabia, Qatar, Kuwait and Tunisia. Most of these tenders have been won in the education sector. The Saudi Arabian government is opening many schools and colleges every year, and with the huge budgets, they want to buy the best equipment for each classroom, in all these schools. This is where our projectors come in. We have a 34% market share in Saudi Arabia, making us number one by far."

When asked whether BenQ is going the tablet way, like much of the crowd, Bakshi said: "As of now, we are not going into smartphones and tablets, but we will be moving into the commercial lighting sector and the healthcare sector."

Bakshi said that in BenQ's channel business, the company has each product category channel in every country. He said: "We seek to make our partners focus on one particular product category in each country, so that there is no competition from within for our products. We try to bring deals from the second tier (retail or corporate sector etc.), and give them to the first tier (the direct importers)."

In the camera and TV categories, we have introduced a lot of merchandisers for our products, who work at the end point, selling directly to the customers. We call this LMM, Last mile management. We also come up with motivational programmes for the channel, like business trips and gifts etc."