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GITEX returns bigger and better

Visitors will be able to quickly and easily find the companies most relevant to them

A plethora of new features will reinforce GITEX’s leading position this year.
A plethora of new features will reinforce GITEX’s leading position this year.

In addition to new sections like SME Zone and International Zone, long established sections of GITEX TECHNOLOGY WEEK will return even bigger and better than before. Whatever their specific area of interest, visitors to GITEX will be able to quickly and easily find the companies most relevant to them.

Reflecting the influence that consumer electronics technology has on almost every aspect of our daily lives, GITEX Consumer Tech will again feature a strong line-up of entertainment and leisure hardware, software and accessories.

Participants will be exposed to the latest technologies in consumer electronics from consumer software to gaming accessories, headphones, MP3 and MP4 players, streaming video, video management solutions and online gaming. The UAE's consumer electronics devices market is estimated to reach a value of US $3.8 billion in 2012 and this figure is expected to increase to US $4.8 billion by 2016, according to Business Monitor International's UAE Consumer Electronics Industry Report.

Also set to draw crowds is GITEX Mobile, Apps & Content World. According to a recent report by Juniper Research, the mobile app market is expected to exceed US $67 billion in four years, more than double 2011's US $31 billion total.

The MEA region is set to play an increasingly starring role in this boom, with GITEX's Mobile, Apps and Content sector set to generate even more interest and welcome more visitors this year.


The smart card revolution, which has impacted ATM cards, public transport payment cards and mobile phone SIMs, will be the focus at the GITEX Card Technology segment where solutions, new technologies and business opportunities will be discussed. With use of Near Field Communication (NFC) technology set to take off rapidly across the world, GITEX is set to provide the perfect platform to catalyse innovations in this fast changing, increasingly prevalent sector.

Further telecommunications insights will be shared at GULFCOMMS, which continues to reign as the most established and influential industry symposium of its kind. Featuring representatives and thought leaders ranging from product infrastructure manufacturers and call centres to B2B Voice over Internet Protocol (VoIP) systems, systems integrators and beyond, no other MEASA event does a better job of shaping and defining the region's ICT future.

Meanwhile, Government @ GITEX continues to go from strength to strength, drawing the region's largest gathering of government bodies dealing with ICT issues.

Global market researcher and consultancy International Data Corporation (IDC) predicts IT spending by the government sector in MEASA will increase by 15.1% year on year in 2012 to reach US $7.41 billion.

Devised to provide government decision makers with the technological wherewithal to improve day-to-day life, Government @ GITEX will provide a unique insight into the digital central nervous system demanded by 21st century knowledge-based economies.

Another tried-and-tested segment back by popular demand is the
GITEX Digital Marketing offering, where leading marketers, media and creative agencies are given the opportunity to connect with top regional and international web, e-mail and mobile solution providers. According to market researchers Econsultancy, 58% of MENA marketers are increasing their digital marketing budget in 2012 (52% of companies are intent on doing so by 20%), while 81% are planning to increase investment in social media.


Also returning to GITEX this year is the Business Solutions segment where exhibitors focused on networks and security, hardware and software will offer their products and services. Hot topics at the Mobile Apps Seminars and Cyber Security Seminars will again add to the stature and scope of GITEX.

As Cyber Security threats to corporates and individuals escalate, it is essential that these parties understand and act swiftly to address the challenges by learning about the latest technologies and measures they can implement.

GITEX TECHNOLOGY WEEK takes place alongside InfoComm MEA, which assembles the widest range of audio visual (AV) systems and technologies found in hospitality, retail, architecture, entertainment, broadcast, corporate IT, or government sectors like transportation, education, healthcare and defence.

More than 80 exhibiting companies will offer their latest products and expertise for diverse applications and participants will observe the newest AV and information communication equipment being demonstrated, learn new ways of using AV and IT technologies in their businesses as well as consult with specialists and experts.

All the aforementioned sectors will be powerfully complemented by an integrated GITEX Conference agenda, with new highlights including a Consumerisation of IT Forum, Digital Strategies Forum and Industry Briefings, while Cloud Confex returns as an even bigger event this year.

Over at the Consumerisation of IT Forum, insightful discussions will be held on the security and logistical implications of the rise of BYOD (bring your own device), which entails people using personal electronic devices such as tablets and smartphones for work purposes.

The BYOD trend is said to be one of the most significant developments in the IT landscape in years, and
GITEX TECHNOLOGY WEEK's forum will help delegates understand, manage and embrace the changes.


The digital revolution is also changing the way businesses market and sell their products and services, yet few have taken steps to excel in this rapidly changing environment. The Digital Strategies Forum is an event that will impart valuable insights on monetising opportunities in digital marketing, mobility, social media and the internet. 

Cloud Confex, now well-established as the largest and most influential cloud computing platform in the Middle East, is again sure to be a big attraction this year.

Heavily influenced by the challenges and possibilities of managing Big Data, the exclusive platform is set to consolidate its reputation as the premier route to market via two days of intense conferencing and a five-day exhibition graced by leading international players (last year 80% of the top global cloud computing brands were present).

Bolstering the conferences line-up is a series of Industry Briefings specifically aimed at connecting high-powered IT decision makers - particularly chief information officers - in the oil & gas, education, healthcare, banking & finance and government sectors.

GITEX TECHNOLOGY WEEK attendees will this year benefit from an enhanced version of ConneXions, an event-specific virtual community inspired by the interface of social media applications. Users can browse profiles of visitors and exhibitors online, set appointments, manage personal diaries and create matches with the best potential clients, all before arriving at the show. On-site, ConneXions kiosks and staff will assist visitors to find the right products, services and exhibitors for their business needs.