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Apple fans bite back against Samsung ad

Galaxy S3 campaign defaced by enraged iPhone lovers

The Samsung ad shows a side-by-side comparison of the Galaxy S3 and the iPhone 5.
The Samsung ad shows a side-by-side comparison of the Galaxy S3 and the iPhone 5.

The trans-continental hair-pulling contest between Apple and Samsung has spilled over into fandom. Apple users have been applying their own brand of wit to the tampering of a Samsung advertisement that suggested the Galaxy S3 was on a par with Apple's iPhone.

Apple supporter Ismael Del Toro defaced the ad by referring to Samsung as a "bully" and emailed his amended version to CNET.

"I just hated the ad. So I added things," he informed the tech site. Where the Samsung ad pointed out that the Galaxy S3 had a bigger screen, the Apple enthusiast suggested that users "use 20 inches away for eye comfort". Similarly, the Galaxy's greater talk time was considered "practical for telemarketers", and 790 hours of standby time was "practical when not in use".

CNET was also passed a defaced version of the ad created by a Josh Cohen. Cohen's interpretation crosses out the main header and footer message with thick red lines and mitigates some of Samsung's boasting with lines of his own. Where S-Beam is mentioned, Cohen drily proposes using the Apple option: e-mail.

Click here to see both versions of the ad in full.