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X-cite launches cinema at home concept

Retailer moves to help consumers with in-store audio-visual and interior designing concept

Alghanim Electronics aims to help consumers with a unique cinematic home experience concept.
Alghanim Electronics aims to help consumers with a unique cinematic home experience concept.

Power retailer X-cite by Alghanim Electronics, in collaboration with Alghanim Engineering Group, has launched the new in-store concept of Home Cinema at X-cite's flagship store in the Avenues.

According to X-cite, the home cinema concept comprises of a highly specialised team with expertise in audio-visual and interior designing. The company states the team is responsible for the entire process of creating the home cinema from the ground up; sound-proofing the entire room, hidden electrical wiring, locating appropriate lighting options within the room and arranging the sound system giving homeowners a thrilling at-home cinematic experience.

The retailer says by combining the innovative engineering designs, specialised installation set up of home cinema, X-cite has introduced a new service giving customers a unique cinematic experience at home.

Samer Sayegh, vice president, Alghanim Electronics said: "X-cite continues to cater to our growing customer needs by providing them with the latest in technology. The home cinema concept is X-cite's way in which we offer our customers an innovative service to enjoy the best of audio visual entertainment at home, similar to that of a high end cinema theatre yet modified to suit the customer's preference down to the last detail."

This new service offered, says X-cite is ideal for those seeking a superlative entertainment experience at their home to watch movies or even listen to music in an elegantly designed setting.

The company says consumers seeking a glimpse of the home cinema setup with its entire components can now check it at a specially designated area in the X-cite Avenues showroom. Customers can enjoy live demos of the home cinema concept and experience the latest in technology and hi end entertainment.