Intel to strengthen ITP initiatives in the region
Chip-maker wants channel partners to enhance their profitability through ITP
After the restructuring of its umbrella channel partner programme to better support partners across the Middle East, chip-maker Intel has revealed that it will continue to reinforce its Intel Technology Provider Program (ITP) as the vendor continues to bring new technologies to market.
The much touted ITP initiative has been designed to provide channel partners with enhanced tools and resources that enhance profitability in the regional channel.
Nassir Nauthoa, GCC country manager, said Intel values partners' feedback and in 2011 the company revamped its channel partner programme to better support hundreds of thousands of customers around the globe with almost 5,000 of them are in the MENA region.
Nauthoa said the new ITP initiative has been designed to assist partners for sustained success and to support the sales and marketing efforts of all channel partners that specify, design, build or resell Intel based technology solutions through a single, integrated membership programme. "The programme equips partners with the resources to deliver hardware and or technology solutions that effectively address their customers' business challenges," he said.
Nauthoa explained that if a partner resells Intel products or delivers solutions based on Intel technologies, the partnership with Intel will provide the resources to help identify new opportunities, develop expertise, and deliver technology solutions that help address the partner's customers' business needs.
Nauthoa said Intel continues to successfully provide building block ingredients such as desktop, mobile and server CPUs, motherboards, chassis and systems to a broad array of channel customers. Additionally, he added that Intel is offering training and educational conferences to help customers meet the technology needs of their local markets. "The channel has a unique advantage to drive innovation by building customised solutions for local markets," he said. "Because of this, the channel often leads in technology transitions such as the transition to 32nm process technology, multi-core processors, innovation around solid-state drives and most recently in IA-based tablets."
Earlier this year, Intel revealed that the company has reached out to over 6,000 partners comprising small retailers, resellers and power retailers across the Middle East, North Africa and Levant region.