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Mindware launches new incentive programme

Distributor moves to incentive channel across the Middle East region

Al Khatib says the programme aims to incentivise channel partners for their loyalty to Mindware.
Al Khatib says the programme aims to incentivise channel partners for their loyalty to Mindware.

Regional distributor Mindware, has unveiled a new channel partner incentive programme for its Middle East and North Africa (MENA) partners.

Dubbed Mindware Fulfilment Incentive Program, the initiative has been structured with the intention to enhance and bring value to the current incentive programmes and to reward channel partners for selling products under Mindware's portfolio. The distributor states that the programme is open to all its channel partners across the MENA geography.

Rania Al Khatib, marketing manager, Mindware FZC LLC, said the Mindware Fulfilment Incentive Program has been tailored to augment and bring additional value to existing channel initiatives within the company and to incentivise channel partners for their loyalty to Mindware.

Al Khatib said the main aim of the initiative is to improve performance for channel partners and motivate internal sales teams, which in turn will help improve business. "We believe that this programme will assist in retaining our partners, capture market share, launch new products, increase product adoption and ultimately drive sales," she noted.

Al Khatib said Mindware has partnered with Majid Al Futtaim (MAF) to support the fulfillment process in the form of a Visa pre-paid card valid for three years from date of issue which is conveniently redeemable at all operating merchants accepting Visa worldwide. "We have already fulfilled rewards with the newly introduced programme for promotions related to Intel, Microsoft, Dell and Symantec with success," she said.

To join the programme, Al Khatib said all partners across the region are required to register to one of the promotions communicated by the sales team or on Mindware's website. She added that channel partners need to achieve the sales targets communicated in the promotion to earn rewards.

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