IBM continues African expansion with second Moroccan office
New location highlights ongoing targeted investment plan
IBM bolstered its African expansion plans on Thursday by announcing the opening of its second Moroccan operation. The Rabat location is expected to complement the company's existing Casablanca site and meet the expansion of customers and partners in the region.
The Rabat office is part of IBM's targeted investment across the continent of Africa in facilities, recruitment and training, with a focus on nations in economic expansion. With GDP growth of 4.5%,, according to World Bank figures, Morocco represents the fastest growth in North Africa.
"IBM is placing a strong emphasis on investment in Morocco as we recognize the opportunities presented by high growth rates and an increasingly competitive market. By strengthening our presence in Rabat, we are able to offer the most advanced technologies and solutions to our local partners and clients - helping them to do things smarter and more efficiently," said Abdallah Rachidi Alaoui, IBM General Manager Morocco.
The announcement follows the recent news of the opening of the IBM - Africa Research laboratory in Kenya and a new office in Mauritius. IBM has a direct presence in more than 20 African countries including South Africa, Senegal, Ghana, Nigeria, Kenya, Tanzania, Egypt, Tunisia and Algeria.
"The Moroccan Government recognizes the important role that IBM is playing in the development of IT and establishment of Morocco as a modern IT market. We strongly believe that IBM will continue to support the modernization of our IT sector through its technologies and initiatives, and this office opening marks an important commitment to the Moroccan Kingdom," said Abdelkader Amara, Minister of Industry, Commerce and New Technologies.