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GBM first in GCC to offer IBM PureSystems Technology Demonstrator

New category of expert integrated systems will reduce IT costs, complexity

GBM first in GCC to offer IBM PureSystems Technology Demonstrator
Andreas Weiss, director of IBM Systems and Technology

Gulf Business Machines (GBM) today announced the launch of the first IBM PureSystems technology demonstrator in the Gulf Cooperation Council (GCC) region. The technology demonstrator, which is available to GBM customers around the region, is designed to showcase the capabilities of IBM's new category of "expert integrated systems", widely hailed as the evolution of a new, simpler era of computing.

With the introduction of the new PureSystems family, IBM is unveiling major advances that point to a new era of computing technology that is designed to allow businesses to reduce the high costs and complexity associated with managing information technology. The new Systems family offers clients an alternative to today's enterprise computing model, where multiple and disparate systems require significant resources to set up and maintain.

"PureSystems represents a major evolution in computing technology that features decades of inherited experience bundled into one, intelligent, cognitive system," said Lee Allcorn, PureSystems Sales Manager, IBM, Middle East and Africa.

Advances, featured in PureSystems, include ‘Scale-In System Design', a new concept in system design that integrates the server, storage, and networking into a highly automated, simple-to-manage machine; technology and industry expertise embedded through first-of-a-kind software that allows the systems to automatically handle basic, time-consuming tasks such as configuration, upgrades, and application requirements; and Cloud-ready integration, which ensures that PureSystems family members are built for the cloud, enabling corporations to quickly create private, self-service cloud offerings that can scale up and down automatically.

"The Information Technology function is increasingly expected to drive innovation and address new business opportunities and it is apparent that IBM has developed PureSystems with this in mind," said Andreas Weiss, Director of IBM Systems and Technology, GBM. "As a company, GBM has always prided itself in its ability to bring its customers the very latest in solutions and yet again, with this state-of-the-art technology demonstrator, we continue to build on our legacy of excellence."

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