STC Group explores roaming synergies
The objective is to generate ties and to create value for the group and its operating companies
STC Group has, through its ties with Oger Telecom and Maxis, developed cost-effective offers in roaming for its clients.
The objective is to generate ties and to create value for the group and its operating companies. There are more than 170.1 million customers that STC, Oger Telecom and Maxis cater to, via eight telecoms operating in four continents.
Each customer enjoys benefits from leveraging the groups’ traffic to improve negotiations on the roaming rates with other operators. This leads to internalisation of traffic and lower inter-operator tariff rates, giving rise to new offers and initiatives.
“STC Group works to develop innovative roaming concepts that can be implemented by each OPCO, based on local needs and requirements. We conduct in-depth research to determine how best to develop offers that will make a difference, resulting in better roaming tariffs for our customers, made possible by our intergroup synergies,” said Ghassan Hasbani, CEO, STC Group; International Operations.
“The newest example of intergroup synergies at work is our latest roaming offer, the ‘VIVA Pass – KSA add-on’, which allows VIVA Bahrain’s customers to travel to Saudi Arabia and enjoy the same ‘home-like’ tariffs while in KSA as they would when calling in Bahrain,” said Ulaiyan Al Wetaid, CEO of VIVA Bahrain, an STC OPCO.
VIVA Pass-KSA add-on customers benefit from rates that have been reduced nearly 50% at 50fils per SMS and 50fils per minute for calls within KSA and also to Bahrain.