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Lenovo not worried about Microsoft Surface

Lenovo says Microsoft's Surface will only help generate more excitement around Windows 8

Lenovo recently unveiled its ThinkPad 2, which has been optimised specifically for Windows 8.
Lenovo recently unveiled its ThinkPad 2, which has been optimised specifically for Windows 8.

Despite Microsoft recent admission that it will compete directly against its own OEM partners with Surface, its homegrown Windows 8 tablet PC, Lenovo, one of Microsoft's biggest global hardware partners, is excited about the Surface debut.

And its relationship with Microsoft, Lenovo said, is ‘closer than ever.'

According to Preston Taylor, senior global product manager in Lenovo's ThinkPad group, Surface will only help generate more excitement around the Windows 8 ecosystem as a whole, ultimately helping and not harming Microsoft partners like Lenovo.

"On the whole, the Surface tablet does a lot for the Windows ecosystem, and we believe that Microsoft announcing Surface  is going to really bring excitement to the Windows 8 ecosystem and help to drive that," Taylor said.

Last week, Lenovo unveiled its ThinkPad Tablet 2, the first tablet from the company to be optimised specifically for Windows 8. While it will go head-to-head with Surface upon its launch in October, Taylor said Lenovo is not concerned about the competition.

"Our general position is that the excitement in having strong, quality products in the Windows 8 ecosystem will be good for the ecosystem and ultimately great for ThinkPad," he said.

Lenovo's reaction to Surface is antithetical to that of fellow Microsoft OEM partner Acer, which said it may start seeking ‘other alternatives' to Windows now that Microsoft has made its hardware debut.

"If Microsoft is going to do hardware business, what should we do? Should we still rely on Microsoft or should we find other alternatives?" said Campbell Kan, Acer's president for personal computer global operations, in an interview with The Financial Times.

Acer chairman and CEO J.T. Wang also told The Financial Times that Acer has reached out to Microsoft, urging it to rethink its entry into the tablet market.

"It will create a huge negative impact for the worldwide computing ecosystem, and other brands may take a negative reaction," Wang said Acer has told Microsoft. "It is not something you are good at, so please think twice."

Microsoft itself acknowledged that Surface will create a new competitive dynamic between itself and its partners, writing in its annual 10-K report last month: "Our Surface devices will compete with products made by our OEM partners, which may affect their commitment to our platform."

Other Microsoft OEM partners including Dell and HP have expressed plans to go to market with Windows 8 devices later this year, but have been relatively quiet with their reactions to Surface.