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New MD for SAP Saudi Arabia

Business apps vendor appoints Ahmed Jaber Al-Faifi to head its KSA operation

New MD for SAP Saudi Arabia
Al-Faifi will spearhead SAP's growth plans in the Kingdom of Saudi Arabia IT market.

SAP MENA has named Ahmed Jaber Al-Faifi as the new managing director for the company's Saudi Arabia operations.

Reporting directly to Sam Alkharrat, managing director, SAP MENA, Al-Faifi will lead SAP's ambitious growth strategy and field operations in one of the company's most dynamic markets.

An IT and telecommunications veteran with more than a decade's experience across the Middle East, Al-Faifi joins SAP MENA from ZAIN KSA, where he held the position of Chief Operating Officer, supervising networks, IT, sales, marketing, customer care, among other key operational functions.

Under Al-Faifi's leadership, Zain KSA achieved tremendous growth in record time and expanded its operations to attain a market leadership position, including becoming the first in the region to introduce mobile 4G LTE.

"I am delighted to welcome Ahmed to our team," said Alkharrat. "In a market as strategically important as Saudi Arabia, it is critical that we have the right person to lead and grow our business. Ahmed has the background and vision to move us to the next level, and will be instrumental in driving our customer-centric innovation agenda centering on cutting-edge, localised solutions related to mobility, analytics, applications, database and technology and the cloud."

"More than ever before, SAP's team across MENA is built to scale, innovate and deliver value-added solutions that can help businesses and organisations run better," said Al-Faifi. "Saudi Arabia is in the midst of dramatic changes and its progress will need to occur with precision, efficiency and sustainability. I am proud to be a part of a company that is already influencing this exciting new reality, and look forward to supporting our Saudi customers and partners as we aspire to the next wave of growth and innovation."

Al-Faifi joins SAP MENA at an auspicious time. A comprehensive study by IDC, recently placed SAP as the MENA region's Enterprise Application Software (EAS) vendor front-runner, while Saudi Arabia ranks as the company's largest market, with a strong showing in the manufacturing, utilities and, oil and gas sectors.

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