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Anwar Al Atyani joins Theatro

Al Atyani will head Sales and Marketing for Theatro’s distribution business across MEA

Al Atyani plans to grow Theatro's business in untapped markets across the MEA region.
Al Atyani plans to grow Theatro's business in untapped markets across the MEA region.

Regional distributor and provider of audio visual (AV) solutions, Theatro has appointed Anwar Al Atyani as its new general manager of Sales and Marketing for the company in the Middle East region.

Al Atyani brings with him vast channel experience to his new role having served in the IT industry and regional channel for some time. He has worked in a series of channel roles and latterly served as chief operations officer at volume distributor Al Otaiba Technologies, part of the Al Otaiba Group of companies in Dubai.

Al Atyani said in an interview with Channel Middle East, that his main aim is to grow Theatro's AV business across the Middle East by enhancing the company's reach in the regional channel. "We have a great mix of offerings in our stable that include: AV, cables, speakers, high-end desktops, mobile audio, projection systems, wireless lighting and automation & control solutions," he said. "We want to grow this business and it is my aim to ensure that we achieve this in the Middle East and Africa (MEA) market."

Al Atyani added that his main aim is to help Theatro expand its business in the MEA geography by identifying new channels and enlarging its power retail network. He said the company will also explore new ways of developing the traditional channel base and expand the product and solutions breadth needed in this sector.

Aside from the expansion plans, Al Atyani said Theatro will be offering services that include AVspace design, AV calibrations and automated systems design," he said.

"Our vision is to be universally regarded as the number one source of AV solutions, services and support in the Africa, Middle East, and South Asia (AMESA) region. In addition, we would like to dominate the marine, commercial and domestic markets for AV," Al Atyani said.

Theatro offers a wide range of IT products and services that include brands such as ARS Studio, Atlona, Mighty Brighty, Nu Force, Prismasonic, Projectiondesign, Puffer Fish, Rack Audio design, SpectraCal, Teatro, Terra, Triton and TruAudio.