MEA PC market shows slower growth in Q2
Desktops lead growth in Middle East Africa market, as notebooks slip
PC markets in the Middle East and Africa PC markets saw modest growth in Q2 2012, with 5.4 million units shipped.
The latest figures from IDC marked a year-on-year rise of 4.8%. The desktop PC sector was the strongest growing, shipping 2.2m units, an increase of 7.2%, although notebooks still shipped the most, at 3.2m units, up 3.3%.
IDC says that weaker overall growth figures were due to high volumes shipping in the first quarter, and a fall in end user demand in the second quarter. The weakening of the market has led to some channels being left holding a lot of stock, the analyst company warned.
"The slowdown in demand was experienced mainly due to a number of factors, including the cannibalization of PC demand by media tablets, especially in the larger markets, such as Saudi Arabia and Turkey," said Fouad Rafiq Charakla, a research manager at IDC MEA. "At the same time, political instability also played a key role in slowing down demand in other parts of the region, such as Egypt, Kuwait and Bahrain."
The notebook sector would have seen greater decline, if price erosion and a shift to low end models had not encouraged sales based on affordability.
HP was the market leader, although it suffered a minor slowdown in volume of 2.7% year on year, while Dell was second, also showing a 2.7% year on year slowdown. Acer saw strong growth of 55%, and stayed in third place, while Lenovo grew 40.5% and took fourth place. Samsung kept its number five spot, and saw growth of 23.1%.