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Belkin renews focus on Africa

Belkin is looking to increase its presence in markets like Nigeria, Kenya, Ethiopia, Tunisia, Morocco and Algeria

Youssef El-Arif, sales manager at Belkin MEA.
Youssef El-Arif, sales manager at Belkin MEA.

Belkin has tied up with AccessPlus FZE to dig its roots deeper into the African sub continent.

AccessPlus will market and sell Belkin's full product range in Nigeria, Kenya, Ethiopia, Tunisia, Morocco and Algeria and other markets.

Whilst the company has been operational in the region for over 15 years, its logistics and supply chain division was only recently opened to cater to companies in the Middle East and Africa.

Walid Khaled, MD of AccessPlus said: "We have nearly 20 years experience in this field and we believe that this partnership between a global brand like Belkin and an experienced logistics company like us will be a win/win scenario".

Belkin sees this partnership as another milestone in their expansion plans, that presents a renewed focus on the key markets in Africa.

Youssef El-Arif, sales manager at Belkin MEA said: "In moving to meet the demand we have been seeing from various African markets, we need to feel confident of this partnership and entrusting the Belkin brand to AccessPlus is the right move. It not only represents a real opportunity for our brand and the products we offer to be more readily available across Africa, but also means that we are offering consumers there more choice and that's good!"